The leading global entertainment brand offering betting and casino experience, BC.GAME, extended its partnership with Leicester City Football Club.
Leicester City and football fans can expect engaging experiences under the deal with BC.GAME
Initially, the duo joined forces for the last football season. Building on the success of this initial collaboration, BC.GAME renewed its agreement with Leicester City.
As a result, the leading gaming and entertainment brand will serve as the Official Principal Partner of the popular football team for the 2025/26 season.
Thanks to the new alliance, BC.GAME branding will appear on the Leicester City Men's First Team shirts.
Moreover, the gaming and betting brand will appear on select Club assets for the duration of the collaboration.
Under the terms of the new alliance, BC.GAME and Leicester City will introduce a calendar of fan-led initiatives.
The exciting activations will include match-adjacent experiences, digital assets and local campaigns that are ultimately expected to reach football fans and team supporters throughout the season.
BC.GAME will keep offering engaging and responsible experiences for football fans
Per BC.GAME's announcement, the deal with Leicester City will seek to grow its reach exclusively in compliant, non-UK markets.
The gaming operator confirmed that all marketing activity will be completed in compliance with local laws and regulations, while the two parties remain dedicated to promoting responsible, safe and enjoyable experiences.
Founded more than 100 years ago, in 1884, Leicester City Football Club is a Premier League club that is famous for its 2015/16 league title.
Across the globe, the club has a growing fan base, and it is renowned for its dedication to excellence, community programs and youth development.
A BC.GAME spokesperson shared their excitement about the renewed alliance with Leicester City, Casino Guru News learned from a press release.
"Entering a second season with Leicester City reflects our shared ambitions on and off the pitch," they said.
Moreover, the spokesperson pointed out: "We'll keep delivering football-first experiences for supporters worldwide while championing safe, responsible, and genuinely enjoyable gaming."
Last month, BC.GAME expanded its platform with the addition of the Tap Trading multiplier game.
