The tier-1 sportsbook supplier, BETBY, continues to grow its portfolio of partners.
Earlier this week, the company announced it signed a new partnership with the leading sports data and player props provider, Abelson Sports.
Abelson Sports grants BETBY access to leading soccer prop markets and player stats
Under the terms of the new alliance, BETBY will propel its soccer coverage, effectively expanding its range of betting markets and improving its market-leading offering.
This will be accomplished with the help of Abelson Sports' comprehensive player statistics and prop markets, which will provide greater depth to BETBY's soccer offering.
Ultimately, the collaboration will enable BETBY's partners in markets across the globe to benefit from its improved sportsbook product.
The alliance with Abelson Sports will boost BETBY's sportsbook by delivering a richer variety of player-specific outcomes, including anytime and first goalscorers, card markets and other engaging features.
Notably, BETBY's enhanced coverage will include top soccer tournaments and leagues from across the globe.
The company will undoubtedly deepen its business relationships with partner operators, which are expected to benefit from increased engagement and retention.
The agreement with Abelson Sports comes on the heels of BETBY's decision to support esports integrity by becoming ESIC Anti-Corruption Partner.
The agreement reaffirms BETBY's dedication to pushing the boundaries of sportsbook innovation
Simon Temple, Abelson Sports' Chief Operations Officer, shared his excitement about the latest deal, Casino Guru News learned from a press release.
"BETBY is one of the few suppliers truly pushing the boundaries of sportsbook innovation, so aligning with them was an obvious move," he explained.
Finally, Temple pointed out: "They recognized the value of our player markets immediately, and we’re excited to see how they elevate them within their product ecosystem."
Sergey Tsukanov, BETBY's Chief Sportsbook Officer, was similarly delighted and explained that the company is thrilled to join forces with Abelson Sports, which is a renowned soccer data and props supplier.
"Today’s fans follow players as closely as they follow teams, they understand the game at an individual level," he added.
According to Tsukanov, the integration of Abelson Sports' player props grants BETBY's partners access to engaging soccer markets that are enjoyed by many users.
Finally, he said: "It’s a crucial step in making the sportsbook experience more personal, interactive, and aligned with modern betting behavior."
In September, BETBY expanded its Asian market footprint via an agreement with Broadway Platform.
Image credit: BETBY
