Just in time for Responsible Gaming Education Month (RGEM 2025) this September, two leading gaming companies, BetMGM and MGM Resorts International, announced a partnership with the American Gaming Association (AGA) that will promote responsible gambling.
The initiative comes just in time for the start of the NFL season
The new alliance includes the promotion of GameSense messaging at nearly a dozen NFL stadiums.
Encouraging responsible play, the messaging will appear via LED ribbons throughout the football season.
2025 marks the third consecutive year the trio joins forces to promote RGEM and this year, GameSense messages will appear at one new stadium.
The latest collaboration also comes at a perfect time, just ahead of the upcoming NFL season set to kick off on September 4.
This September, GameSense, as well as AGA's Play Smart from the Start responsible gaming messages, will reach players via digital platforms and at MGM retail venues, including the company's new MGM Grand Live Dealer studio.
QR codes directing players to responsible gambling resources, as well as messages reminding players to set budgets and take timeouts, will engage with BetMGM Sportsbook players.
At the same time, GameSense Advisors, who have gone through extensive training, will provide support and information to BetMGM Sportsbooks clients and at MGM Rewards desks across the country.
Coinciding with the latest announcement and RGEM 2025, MGM Resorts confirmed it donated $250,000 to the International Center for Responsible Gaming.
In a press release, the company explained that the generous contribution will "support independent, peer–reviewed research that advances best practices aimed at supporting casino employees and player protection strategies."
NFL stadiums across the country will display responsible gaming messages
Joe Maloney, AGA's SVP Strategic Communications, spoke about the importance of collaboration when promoting responsible gaming.
"We're proud to partner with MGM Resorts and BetMGM and see firsthand how these efforts are making a meaningful difference," he added.
Rhea Loney, BetMGM's Chief Compliance Officer, said about the latest initiative: "Placing GameSense in league stadiums gives us direct access to millions of fans each week."
Finally, Loney pointed out: "It's a powerful platform to promote public awareness and amplify our company's commitment to provide a safe and informed gambling experience."
Thanks to the alliance, GameSense messages will appear for NFL fans at:
Acrisure Stadium (Pittsburgh Steelers)State Farm Stadium (Arizona Cardinals)Allegiant Stadium (Las Vegas Raiders)Empower Field at Mile High (Denver Broncos)GEHA Field at Arrowhead Stadium (Kansas City Chiefs)Ford Field (Detroit Lions)Nissan Stadium (Tennessee Titans)M&T Bank Stadium (Baltimore Ravens)MetLife Stadium (New York Jets)The new stadium where GameSense messages will appear is the Philadelphia Eagles' home stadium, Lincoln Financial Field.
