Enteractive, arguably the leading retention and engagement specialist for the iGaming and sports betting industry, has signed a new partnership designed to help boost these customer metrics for BetMGM, one of the most formidable North American gaming majors.
BetMGM doubles down on retention and engagement metrics
The partnership will focus on helping BetMGM deliver on better player engagement, translating into sustainable growth, as the company is looking to consolidate its online presence and further expand on its CRM strategies.
To add to the momentum that BetMGM is building on its own, Enteractive will contribute with tailored reactivation campaigns that will seek to ensure that non-funded registrations re-engage with the company assets in regulated markets in the United States.
Commenting on the opportunity this presented for the firm, BetMGM CRM Senior Director Claus Hansen said that Enteractive was a one-on-one player engagement which is a game changer for its operations.
"Their unique approach allows us to re-engage specific audience segments that may not respond to traditional CRM methods, ultimately driving higher retention and increasing player lifetime value," Hansen noted.
As to Enteractive, a similar sentiment was shared by the company CEO, Mikael Hansson, who was pleased to see his company team up with BetMGM and win the firm’s vote of confidence in helping to bring back customers and boosting the betting and gaming giant’s valuable metrics.
Enteractive interacts with 50,000 customers a day
"We’re excited to contribute to their success by driving conversions and reactivations, ensuring a stronger and more loyal player base," Hansson explained. Enteractive has been an easily recognized leader in the market with the company saying that it has been interacting with 50, 000 customers per day for several years now.
"Our personalized and sustainable engagement strategies are key to unlocking long-term player loyalty and revenue growth. We’re eager to support BetMGM in strengthening its position as a leader in the U.S. online gaming industry," Hansson said confidently.
The company is not just limited to helping gaming companies in the United States, as it also operates in Europe and much of the rest of the world where gaming markets are thriving.
Image credit: Enteractive/BetMGM
