Only recently, Betsson, the leading online gambling company, was designated an official naming sponsor of the famous Greek professional basketball club, Mykonos Basketball Club.
On the heels of this important collaboration, the company announced another milestone partnership by joining forces with ARIS Basketball Club for the 2025/26 season.
Betsson becomes Official Naming Partner, keeps title sponsorship for ARIS BC
Initially, Betsson teamed up with ARIS BC back in 2023. Since then, the duo has enjoyed a successful collaboration that has now reached a new level.
Per the latest announcement, the leading betting and gaming company renewed and expanded its collaboration with the historic basketball club in Greece.
As a result, Betsson will retain its position as a Main Sponsor of the club while also becoming an Official Naming Partner.
Not unexpectedly, the company's logo will be featured on the front of the team's jersey, highlighting its support.
Thanos Marinos, the Managing Director of Betsson Greece, highlighted the importance of the new collaboration with ARIS BC, Casino Guru News learned from a press release.
"Our ambition is to support the club’s growth, enhance its visibility, and deepen the bond with its loyal supporters," he added.
Moreover, Marinos pointed out: "ARIS is a legendary club with a unique identity and passionate fanbase, and we are excited to contribute to its journey forward."
Last but not least, the executive said: "With more than 60 years of history and a presence in more than 24 markets worldwide, Betsson brings global expertise in sports and entertainment, fostering responsible, innovative, and meaningful partnerships that create value for communities and the game alike."
Together with Betsson, ARIS BC is entering a new era
The recently renewed and expanded agreement with Betsson comes during an important time for ARIS BC.
With the club going through an era of transformation and modernization, the collaboration is expected to play a major role in those processes.
Agapitos Diakogiannis, ARIS BC's CEO, commented: "Our partnership with Betsson, which is now further strengthened through its role as Main Sponsor and Naming Partner, stands as a strong vote of confidence in ARIS’ vision and momentum."
In conclusion, the executive said: "Together, we are entering a new era with the ambition of restoring the club to where it truly belongs – at the top – building on our values, our history, and the unwavering passion of our supporters."
Undoubtedly, the collaboration will benefit the club, while reaffirming Betsson's commitment to the sport and complementing its growth.
In July, Betsson released its Q2 financial results, reporting 12% revenue growth to €303.7m.
