The fast-growing UK slots developer that is also a member of the Merkur Group, Blueprint Gaming, announced its entry into the regulated online gambling market in Switzerland.
Earlier this week, the online casino games developer confirmed that the entry was completed via a strategic agreement with Swiss Casinos, the country's largest land-based and online operator.
Swiss Casinos rolls out games from Blueprint Gaming
Under the terms of the new content agreement, Blueprint Gaming's quality online slots are going to arrive to players in Switzerland.
As a result, new players are going to be able to enjoy hit games from the leading UK slots developer, including titles such as The Flintstones, ted Afterparty and Rick and Morty: Strike Back, among other branded titles and engaging games that have already proven their popularity in different markets.
Patrick Mastai, Swiss Casinos' Director Online Casino, shared his excitement about the new alliance, Casino Guru news learned from a press release.
"Integrating Blueprint’s content onto our online platform is extremely exciting as it sees us gain a host of the most beloved games collections from the industry" he explained.
Finally, Mastai outlined: "As an industry leader ourselves, it remains a priority to provide our players with engaging content that drives acquisition and retention rates, and we look forward to gauging the reaction from our player bases."
Swiss Casinos is a trusted and recognizable online and land-based operator with a solid market share.
By teaming up with Blueprint Gaming, the leading operator further expands its offering, delivering quality games to its growing customer base.
Blueprint Gaming is excited to expand its reach
The collaboration brought excitement to Blueprint Gaming too with the company's Director of Key Accounts, Samuel Haggblom, sharing his excitement.
"We are excited to partner with Swiss Casinos and mark our entry into Switzerland’s prosperous iGaming market, bringing our iconic and ever-expanding portfolio to a new pool of players," he revealed.
Haggblom added: "Launching with the country’s leading operator demonstrates our ambitious plans for 2025 as we seek to elevate Blueprint’s global footprint."
Last but not least, the executive predicted that Blueprint Gaming's quality games are going to provide unforgettable experiences for Swiss Casino players and positively impact customer engagement and retention.
The entry into the regulated iGaming market in Switzerland represents an important step for Blueprint Gaming.
The new deal complements its goal for further growth on a global scale and the ambition to become a go-to supplier for online gambling operators in key markets across the globe.
Earlier this year, Blueprint Gaming grew its footprint in North America thanks to an agreement with Rush Street Interactive in Ontario.
The deal saw hit games from the former company's portfolio reach new players thanks to the agreement with one of the province's biggest casino operators.
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