BOYLE Sports has officially relaunched its online casino in the United Kingdom and Ireland, with the brand seeking to quickly differentiate itself from competitors in an already established and saturated vertical.
The new platform is set to deliver a faster, richer, and more engaging gameplay for players, the company said in a press statement shared with the media, focusing on a "what-players-want" type of experience in the first place.
BOYLE Sports casino relaunches in the UK and Ireland
BOYLE Sports’ online casino also features dedicated and exclusive content, which allows the relaunch platform to quickly seek and differentiate itself on the market. In a statement, the company described the new platform thus:
"From quicker load times and seamless navigation to thousands of games presented in an exciting but easy-to-explore interface, making the journey through the site as entertaining as the play itself."
In a statement, Steven Payne, Gaming Director at BOLYE Sports, was similarly pleased with the opportunity to see the company launch the revamped platform and offer players exciting gameplay.
"Casino is playing an ever-bigger role in our business, and this relaunch marks a real step change. With the biggest choice of games available in the UK and Ireland, including permanently exclusive content you can’t find anywhere else, we’re now delivering a truly world-class experience for our players.
The new site makes it easier than ever to access and enjoy the casino, and with exciting bonus promotions on the roadmap, this is just the beginning of what’s to come," Payne spoke at length, highlighting the importance of the iGaming platform for the company.
The relaunch follows a previous announcement by Boyle that it is committing north of £100m in the UK.
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