The premier mobile gaming company in the United States, FanDuel, expanded its roster of brand ambassadors under the terms of a new alliance.
On Monday, FanDuel Casino confirmed joined forces with Lady Luck HQ, the famous casino streaming personality with more than 1 million subscribers on YouTube.
Lady Luck HQ will create exclusive content, promote games
Popular off-screen as Francine Maric, Lady Luck HQ has a growing fan base across the globe and a large following on social media.
Recognized as the most-subscribed female slots influencer on YouTube, Lady Luck HQ's subscribers on the popular platform surpass 1 million.
Equally as important, she has a growing presence on Instagram, Facebook and TikTok.
Teaming up with FanDuel Casino, Lady Luck HQ will create engaging content.
Moreover, she will inform players about the casino's slot games and exciting promotions.
Not unexpectedly, Lady Luck HQ will participate in educational materials on responsible gambling and appear at engaging and exclusive FanDuel Casino customer events.
As FanDuel Casino's brand ambassador, Lady Luck HQ joins a growing roster of ambassadors that already includes Vegas Matt.
Together, they "represent the next generation of digital casino entertainment, blending excitement, authenticity, and responsible gaming for millions of fans across platforms," FanDuel explained in a press release.
The collaboration with FanDuel Casino brings excitement to Lady Luck HQ
Daniele Phillips, FanDuel Casino's Vice President of Marketing, spoke with excitement about the latest activation.
"Francine represents exactly what we look for in a brand ambassador - authentic, engaging, and community-driven," she said.
Moreover, Phillips pointed out: "She has grown a devoted fanbase under Lady Luck HQ that allows us to connect with audiences, especially our female customers, in a meaningful way and celebrate the evolution of digital gaming."
Lady Luck HQ was equally as excited, adding that becoming an ambassador for FanDuel Casino represents an incredible opportunity.
"FanDuel is a brand that prioritizes both entertainment and responsibility, and I’m excited to work together to deliver engaging content while promoting safe and enjoyable gaming experiences," the leading casino streaming personality said.
At the beginning of Maric's career as a social media influencer, she uploaded a video on YouTube, showing her hitting an $18,000 jackpot.
This upload went viral and helped her establish a long-lasting relationship with her growing audience, presenting them with authentic and responsible casino entertainment.
Earlier this month, FanDuel Casino announced the launch of a new loyalty program with exclusive perks called FanDuel Casino Rewards Club.
Image credit: FanDuel
