The premier online gaming company in North America, FanDuel, elevated the experiences for its customers by launching a new rewards program called FanDuel Casino Rewards Club.
Coinciding with the announcement about the new rewards program, the leading betting and gaming company unveiled the next phase of its brand campaign, "Calling All Thrillionaires."
FanDuel unveils FanDuel Casino Rewards Club
Recognized as the most downloaded casino app for 2025 in the country, FanDuel Casino now brings an engaging program that brings rewards to players in select states.
Focusing on digital-first customers, FanDuel Casino Rewards Club enables players to earn points, unlock rewards levels, and tap into exclusive benefits.
Not unexpectedly, each level brings unique rewards and bolsters the customers' experience, while special promotions such as birthday bonuses further sweeten the pot.
Unlike competitor rewards programs, FanDuel's Rewards Club stands out with transparency and clearly indicates what points each player earns and what points are connected to their current reward level.
Not unexpectedly, the rewards program also highlights what value each player receives at different levels.
Earning points for every real-money dollar the players spend, they unlock higher levels each month and can get increasingly valuable rewards, starting from 5%, 10% 15% and up to 25% Weekly Bonus Back offers, as well as exclusive Reward Boxes.
Besides its new loyalty program, FanDuel confirmed the launch of the next phase of its brand platform, "Calling All Thrillionaires."
Representing a clever word play, FanDuel Casino's campaign is aimed at people who love thrills.
The next phase of the campaign, which marks the second iteration, includes three videos: Thrillionaires, Assemble!, Shopping for Thrills and Serving Up Thrills.
While the first two videos are already live, FanDuel confirmed that the third video is set to debut during the holidays.
FanDuel Casino Rewards Club promises exceptional experiences
Daniele Phillips, FanDuel's Vice President of Marketing, said about the latest creative brand campaign: "At FanDuel Casino, we know that the thrill comes from anticipating the win."
Moreover, the executive pointed out: "The latest chapter of 'Calling All Thrillionaires' brings the thrill of anticipation to life through Rewards Club. The campaign not only showcases our new Rewards Club offering but also demonstrates how FanDuel Casino continues to elevate the customer experience with innovation, loyalty, and nonstop entertainment."
Andrew Gradwell, FanDuel's Senior Vice President of Casino Product, shared his excitement about the new loyalty program.
"At FanDuel Casino, we're committed to delivering a thrilling experience, and with Rewards Club, players can now be rewarded for their everyday play," he said.
Finally, Gradwell pointed out: "The program is designed to elevate the player experience - enabling customers to enjoy their favorite games while earning points, unlocking new tiers, and accessing greater rewards."
According to FanDuel, the Rewards Club on FanDuel Casino is now available to customers in New Jersey, Pennsylvania, Michigan, as well as West Virginia.
On the other hand, FanDuel's new creative campaign will air in the same markets except for West Virginia.
Image credit: FanDuel
