The leading retail and digital games provider and supplier of analytics, technology and services, Scientific Games, continues to expand its presence in the United States.
On Tuesday this week, the company confirmed it has upgraded its successful partnership with the Georgia Lottery Corporation.
The Lottery gains access to the company's award-winning product, SCiQ
Per the newly announced alliance, the latter will benefit from Scientific Games' award-winning retail ecosystem, SCiQ.
As a result, the Georgia Lottery will power some 1,500 retail betting venues across the state, streamlining the experiences for the customers and boosting operational efficiency for the retailers.
The new agreement comes after Scientific Games was recognized with several awards from the International Business Awards.
Notably, the company's leading product, SCiQ, won a Bronze Award in the Achievement in Product Innovation category.
Moreover, at the 2025 American Business Awards, SCiQ won the Gold Award in the Operations Management Solution category.
Bolstering its retail offering with SCiQ, the Georgia Lottery will leverage real-time inventory tracking which is proven to boost product sales while reducing out-of-stocks.
At the same time, retail venues will optimize their sales performance and planning thanks to the solution's advanced sales analytics features.
Importantly, SCiQ will strengthen product promotion and offer players real-time information on products via its dynamic digital menu boards.
The collaboration with the Georgia Lottery comes after in July, Scientific Games extended its successful agreement with the Polish National Lottery.
Per that agreement, the company will continue to power the Lottery with the delivery of instant scratchard games.
The initiative marks another important milestone in the Georgia Lottery's growth
John Schulz, Scientific Games' President of the Americas, shared his excitement about the extended agreement with the Georgia Lottery, Casino Guru News learned from a press release.
"We are especially proud to bring the benefits of SCiQ to our home state," he said.
Finally, Schulz pointed out: "The Georgia Lottery has always been a forward-thinking partner, and this retail modernization initiative is another move to ensure future growth for its instant game business to sustain future funding for Georgia's students."
Gretchen Corbin, the Georgia Lottery Corporation's CEO and President, was similarly excited.
She acknowledged the evolving retail vertical, highlighting the Lottery's dedication to delivering innovative and smart solutions that match the requirements of the customers.
"SCiQ brings a modern retail presence to our instant games, helps our retailers operate more efficiently and ultimately supports our mission to maximize revenues for the HOPE Scholarship and Georgia Pre-K program," Corbin said in conclusion.
