Incentive Games, a company that has long specialized in free-to-play games and has recently launched a dedicated Real-Money Gaming division, has signed a new partnership with Jumpman Gaming Ltd in the United Kingdom, allowing the former to push forward with its new brand of games locally.
Incentive Games takes another step forward in the market in the UK
The new partnership marks an important milestone for Incentive Games that will be moving forward with its real money titles in one of the most coveted, competitive, and lucrative markets that suppliers are gravitating to.
The real-money arm, Incentive Studios, will be pushing forward with titles that draw extensively on Incentive Games’ free-to-play games.
Commenting on the new opportunity that has presented itself in the United Kingdom, Incentive Games Chief Commercial Officer Ahmed Baker had this to add:
"We’re thrilled to partner with JumpmanGamingas our first UK operator, marking a major step forward inIncentive Games’ real-money expansion."
Baker said that through this white-label partnership, the studio can expect to significantly improve its reach and gain access to a wider network of brands.
"With more UK operators to follow, we’re excited to bring our proven innovation and player-focused design to the real-money space," he wrapped up. Naturally, the upbeat sentiment was echoed by Jumpman Gaming Head of Casino Operations Ambika Zutshi.
Zutshi said that the partnership was struck as part of Jumpman Gaming’s efforts to provide its partners with fresh content and experiences.
"Their unique approach togamedesign and player engagement aligns perfectly with our mission to offer entertaining, rewarding experiences across our network," Zushi concluded.
Incentive Games has hardly limited its reach to just Europe or the United Kingdom, with the company obtaining a license in Michigan.
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