The leading international iGaming company, LeoVegas Group, announced a new sponsorship agreement, teaming up with Valletta Football Club (Valletta FC), the popular Malta Premier League club.
Valletta FC names LeoVegas Exclusive Online Gaming Partner
Details regarding the new collaboration emerged late last week, with LeoVegas confirming that its logo will appear on match kits and across digital channels.
The new two-year partnership agreement with Valletta FC covers the 2025/2026 and the 2026/2027 seasons.
During that time, LeoVegas' corporate brand will appear on the men's squad's match kits.
Moreover, the leading iGaming company's brand will be featured across the team's training grounds and all club facilities, including the Dingli Football Ground and the Rabat Football Ground.
As noted, LeoVegas will benefit from exposure via social media channels, where its logo will appear alongside Valletta FC content.
Ultimately, the new alliance is expected to propel the popularity of LeoVegas, enabling the brand to reach new fans of the club and sport.
The terms of the new alliance include branding for the team's youth kits.
LeoVegas confirmed that such proceeds will be donated by the company to a local non-governmental organization.
Equally as important, Valletta FC fans and LeoVegas employees can expect exciting, branded experiences, including exclusive matchday and VIP events.
Earlier this year, LeoVegas expanded its UK footprint with a new Leeds office.
"When two strong lions join forces, great things can happen"
Claudio Grech, Valletta FC's President, spoke with excitement about the new alliance, Casino Guru News learned from a press release.
"This partnership brings together two brands that share Malta's global reputation for excellence in gaming, entertainment, and sport. LeoVegas Group has become a world leader in mobile gaming while Valletta FC stands as Malta's largest football club," the executive explained.
Moreover, Grech said that Valletta FC and LeoVegas are both focused on delivering engaging and exciting experiences to their respective audiences.
According to the Club's President, the duo shares a forward-thinking vision about leveraging technology and innovation to reach their fans.
In conclusion, Grech said: "As LeoVegas Group continues to expand internationally, Valletta FC is equally determined to evolve into a regional football powerhouse, making this collaboration a natural and powerful alignment of ambition, innovation, and Maltese pride."
Stefan Nelson, LeoVegas Group's CFO and Malta Managing Director, was equally excited about the new alliance.
He explained that the company is proud to join forces with such a trusted, popular and successful club in Malta.
"Our Group has considered itself a partly Maltese company almost since its inception, and we are thrilled to collaborate with the capital's club to create exciting opportunities for fans, employees, and future talent alike," he added.
Finally, Nelson said: "When two strong lions join forces, great things can happen!"
