The NBA’s Orlando Magic has become the latest association franchise to announce a partnership with a sportsbook. Moving forward Hard Rock Bet will be the franchise’s Official Sportsbook Partner, with the two exploring various opportunities around engagement and fan activation.
Orlando Magic secures first sportsbook partnership
This will include a dedicated branded destination space inside the team’s home arena, the Kia Center, on the Terrace level. Naturally, Hard Rock Bet’s digital branding and imagery will be available across the various digital channels owned by the company.
Commenting on this partnership, Hard Rock Bet’s Nick Menas had this to add: "This partnership is about delivering one-of-a-kind experiences that put Magic fans at the center of the action, both at Kia Center and wherever they’re engaging with their favorite team. We’re thrilled to be tapping into the incredible buzz around this year’s team, and fans have already shown their enthusiasm by making the Magic one of the most-bet teams in our top-rated app this offseason."
Orlando Magic SVP of Global Partnerships, J.T. McWalters, was similarly pleased with the opportunity to see the franchise team up with one of the most prominent sportsbooks in the United States in a first such move for the team.
"Our strategy with Hard Rock Bet was to ensure we’re enhancing the fan experience no matter where you are – at the Kia Center, at home, or anywhere else – and we believe this partnership will bring all of those strategies to life," McWalters added.
Image credit: Unsplash.com
