Pragmatic Play has expanded into Latin America, with the company setting up a brand-new studio dedicated to boosting the company’s offer across South America.
The new state-of-the-art live casino studio is operating out of Colombia, and it is intended to strengthen the supplier’s presence locally, as well as regionally, bringing its distinct brand of unique live dealer casino experiences.
Pragmatic Play introduces more opportunities for live casino gamers in Latin America
To strengthen the rollout of the new studio, Pragmatic Play has leveraged its ARRISE service provider and is hosting live games out of Bogota, the capital, bringing with it its best industry practices. ARRISE Chief Executive Officer Paul Dever had this to add:
"We are very proud to unveil this new studio – a cutting-edge facility that goes far beyond premium live casino content. With localized games, native-speaking dealers, flexible branding options, and full regulatory alignment, it stands as a clear example of our commitment to helping operators deliver truly authentic, player-centric live casino experiences across Latin America."
The launch of a new live studio is not random either, as Pragmatic Play has been witnessing a surge in demand for live casino products in Latin America, and is now following up on this demand.
The scope and scale of the studio are quite ambitious, too, signaling Pragmatic Play’s broader commitment to the region.
Customization and growth at the core of the new live casino studio
The studio is going to offer more than 100 live table games across all familiar and popular segments, such as roulette, blackjack, and game shows. The studio will also deliver its content in Spanish and Portuguese exclusively, reflecting the biggest regional languages and catering to their speakers.
Pragmatic Play’s Chief Operating Officer, Irina Cornides, was similarly pleased with the opportunity to add a brand-new studio to Colombia, saying:
"We’ve long recognized the immense potential of the region and remain committed to delivering premium, localized experiences tailored to the needs of each market. By working closely with our trusted operator partners, we aim not only to support their growth with best-in-class content, but also to continue expanding our presence and forging new, impactful relationships throughout LATAM."
Pragmatic Play is also bringing its Smart Studio technology and solution, making it much easier for players to enjoy customized and impactful solutions that are bolstered by operators’ data and analysis of player behavior. In other words, Pragmatic Play is focusing on customization, making it possible for locals to experience live casino products like they have never before.
Image credit: Pragmatic Play
