ProgressPlay has announced a partnership with Playtech, with the pair launching a new online bingo platform in the United Kingdom that covers more than 120 websites and elevates the game experience for both.
ProgressPlay and Playtech forge a better future for online bingo
This partnership is a further deepening of the alliance between the two companies, with Playtech now designated ProgressPlay’s main bingo provider, enhancing the user experience across the board.
Commenting on the opportunity, ProgressPlay Head of B2B Sales and Marketing, Marina Nahhas, said that operators will have an unmatched opportunity to attract and retain their bingo players.
"This is next-gen bingo, built for scalability, engagement, and profitability," Nahhas added, describing the platform in detail. Playtech VP of Interactive Gaming Marat Koss was similarly pleased with the opportunity, hailing what she saw as a successful collaboration in the exciting bingo vertical.
The partnership sees ProgressPlay’s white-label technology aligning with Playtech’s own bingo network, creating a resulting platform that is designed to bolster operator performance while bringing players even more exciting market options to explore.
This alliance covers more than 120 websites in the United Kingdom, with the partners expecting to boost core performance and results for the sector and their respective partners. Playtech has already been a go-to provider for the bingo sector in the B2B category, and this status is now further reaffirmed by the expansion with ProgressPlay.
Bringing a stronger variety and worthwhile features
As to ProgressPlay, its solutions offer partner operators plenty of variety and value-added features, including customizable branding that focuses on player needs first. Naturally, the resulting platform is also supported across a number of devices for a truly seamless and universal experience.
Bingo has been one of the fastest-growing verticals in the United Kingdom, with the market surprisingly attracting 3.5m players online every week. The sector’s gross gaming revenue is said to exceed $800m annually.
Bingo games fascinate players with their simplicity and quick results, which allow players to find out whether they have won very quickly and move on to the next try.
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