Push Gaming and Bet365 have teamed up for a new branded game, reimagining the popular Razor Returns title by the studio and bringing it under the operator’s brand and umbrella name.
Bet365 pushes forward with branded titles, Push Gaming becomes latest contributor
The resulting product, Razor Returs 365, is hailed as a milestone in the two companies’ ongoing collaboration, which will see more branded products released. Push Gaming’s Account Manager, Shanel Cacciatolo, has welcomed this opportunity:
"This launch is the result of a fantastic collaboration between our teams and a clear shared vision for bespoke, high-performing content.Razor Returnshas already proven itself as one of our most successful titles, and this reimagined version is a great showcase of how we can adapt our strongest IPs for strategic partners."
The title is predicated on the original, but has taken a step further, providing players with a deeply original and exciting gameplay in the reimagined version. This is an important milestone for Push Gaming as well, as it marks the launch of the company’s branded slot initiative.
Push Gaming plans to release more branded slots throughout the second half of the year, bringing additional iconic titles to partner operators.
The core game has been retained in its original form, but visually, the game has evolved to enhance the atmosphere and make it more distinctive, to align with the partnership's goals of driving differentiation and establishing a unique identity.
The old familiar gameplay with a unique visual twist
The iconic underwater world in the game now features the operator’s logo and visuals, and the game retains its progressive multipliers, unlimited free spins, and the potential to win a 100,000x bet-sized max payout!
Bet365 was similarly thrilled to have the opportunity to see a dedicated and deeply unique title arrive on its website: "We're thrilled to offer our players a unique, bet365-branded version of Razor Returns, thanks to Push Gaming. This partnership underscores our continuous commitment to maintaining high standards in the industry by providing top-notch exclusive content and quality entertainment."
Image credit: Push Gaming
