Push Gaming, a studio and game developer for the iGaming sector, has announced a restructuring of its business portfolio, splitting its acclaimed games and future development into two main categories, and introducing a new sub-studio.
Push Gaming revamps strategy around content creation, embracing a laser-focused approach
Push Gaming will now develop games under the Push Originals and Push Actions categories, while also introducing the Reel Hot Games offshoot. These changes are aimed at further streamlining the development and delivery of player-centric and blockbuster content.
Known for its bold designs and rich visuals, Push Gaming aims to pursue a similar growth strategy by channeling its development efforts into each dedicated category and through its new studio.
Push Originals will retain the standard gameplay, visual identity, and ethos that the studio is known for, whereas Push Actions will seek to elevate the experience by offering more fast-paced gameplay.
Among these Push Actions games are such options as the already released 3 Magic Pots and 10 Flaming Bisons, with both set to not only define this new category but also set the tone for future releases. These specific games, argues Push Gaming, are a step away from its traditional development process designed to appeal with their more dynamic gameplay.
Push Gaming Director of Product Strategy George Fil has said that this was a welcome change and one that promised to offer even greater value to players:
"This is a pivotal moment for Push Gaming. Our new direction is a clear commitment to scaling at pace while staying true to the quality that has defined us thus far.
By diversifying our portfolio with these new categories and sub-brands, we're not just expanding our offerings, we're creating ultimate gaming experiences leveraging our heritage in content standards for a broader audience and driving significant growth for our partners in key markets."
New strategy designed to reflect current player preferences
Not least, there is Reel Hot Games, which will draw on Push Gaming’s originality but channel it into its own distinct style and brand of games. The sub-brand is mostly focused on reviving nostalgic games inspired by the land-based industry, implementing these throwback titles into online casino portfolios, and uplifting them with modern mechanics.
Reel Hot Games already has an idea where it will start pushing, with the regulated markets in Romania, Greece, Bulgaria, the Netherlands, and Latin America.
"We are laser-focused on pushing boundaries to deliver products that benefit everyone," Fil wrapped up.
