Push Gaming has expanded its reach in European markets through a new partnership with Bally’s Interactive in Spain. The collaboration will allow both companies to benefit, with Push Gaming gaining further ground in the seminal jurisdiction.
Push Gaming has expanded its footprint in Spain with Bally's
At the same time, Bally’s Interactive will introduce its players to such Push Gaming blockbusters as Jammin’ Jars, Wild Swarm, and more excellent releases, including some of its recent ones – Wild Swarm Triple Hive, for one.
Push Gaming has welcomed the opportunity to push further afield in Spain, a market that, despite its strong regulatory regime, has proven to be of particular interest for both suppliers and licensed operators.
Push Gaming Senior Commercial Operations Manager Joanna Wren commented on this recent development, outlining the company’s plans for the market:
"Our goal is to achieve significant market share by developing our game range to suit a wide variety of player profiles while maintaining the high quality we are known for. We're confident that our established localisation strategy, combined with our exciting slot content and Bally's Interactive's outstanding support, will ensure our titles resonate strongly with players and drive significant growth in the region."
Excited to continue building on the UK partnership success
Bally’s Interactive CCO Richard Harris was similarly pleased with the development and the significance of the tie-up, as well as what it would mean for the operator.
"We are excited to introduce Push Gaming titles to our platform and are proud to host its brand in Spain. Its games align perfectly with our commitment to providing Spanish players with the highest quality and most entertaining casino content," Harris remarked.
Harris also spoke about the existing partnership between the two companies in places such as the United Kingdom, indicating that the company has been vastly pleased with what has been achieved in the market.
Earlier in August, Push Gaming teamed up with bet365 to launch a bespoke and exclusive version of the supplier's popular Razor Shark franchise.
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