SOFTSWISS, the leading provider of iGaming content, software and solutions, announced it extended its strategic agreement with Rubens Barrichello, the Formula 1 legend.
Previously, the legendary driver served as a Non-Executive Director, powering the company's Latin American operations.
Now, under the newly extended agreement, Barrichello will retain this role.
The Non-Executive Director will continue to support SOFTSWISS' expansion in the region
It was last year in April when SOFTSWISS first joined forces with the globally recognizable Formula 1 driver.
Since then, Barrichello has played an important role in the company's expansion across key markets in the region, raising awareness of its services and playing a major role in community initiatives.
The newly extended agreement between the duo underlines the success of their first year of collaboration.
Thanks to the partnership extension, Barrichello will continue to support SOFTSWISS' strategic market growth and expansion in the region.
This is expected to be achieved through high-level representation, as well as cultural localization, among other tools that are expected to positively impact the leading iGaming content and software provider's growth in Latin America.
Barrichello shared his excitement, revealing that he is proud to continue his collaboration with SOFTSWISS.
"Our first year together has shown how shared values can translate into meaningful impact – for business, regional markets and local communities," the Non-Executive Director in Latin America for SOFTSWISS explained.
Finally, Barrichello said: "I look forward to helping take this partnership even further."
Ivan Montik, SOFTSWISS' Founder, spoke about the unique traits the legendary Formula 1 driver brings to the company.
"His presence within our team has helped us connect with Latin American partners, clients, and audiences on a deeper level – not only as a brand but as a long-term, responsible partner in the region," added Montik.
The extended agreement with Barrichello comes on the heels of another collaboration with the Barrichello family.
Back in February, SOFTSWISS inked a sponsorship deal with the rising talent, Eduardo (Dudu) Barrichello.
The collaboration covered the 2025 FIA World Endurance Championship and the company's logo will appear on Eduardo's car, race suit and cap.
The Formula 1 legend played an important role in the company's growth in Latin America
Rubens Barrichello recently appeared as a keynote speaker at the opening day of SiGMA Americas 2025.
The aforementioned event was one of the most anticipated meetings for the gambling industry in the Latin American region.
As Non-Executive Director in Latin America, Barrichello raised awareness about the importance of supporting initiatives that helped during the devastating floods in Rio Grande do Sul in Brazil.
He also contributed by fostering new relationships with partners and communities in the region.
