SOFTSWISS, the leading provider of solutions, technology and content, powering iGaming and betting companies across the globe, was recognized for its marketing excellence with a new award.
The company collected the Best Marketing Campaign 2025 award
During the recent SiGMA Central Europe Awards, taking place in Rome, Italy, the company's "Hungry for Success? Dive in with SOFTSWISS" campaign won the Best Marketing Campaign 2025 title.
The engaging marketing campaign was honored for its creativity, effectiveness and execution.
SOFTSWISS' campaign was successfully deployed and delivered measurable results, increasing engagement.
Moreover, winning the Best Marketing Campaign 2025 award highlights the ability of SOFTSWISS to positively impact the industry.
Valentina Bagniya, SOFTSWISS' Chief Marketing Officer, spoke with excitement about the latest accolades, Casino Guru News learned from a press release.
"Hungry for Success isn’t just a campaign – it’s our mindset. It captures who we are as a brand: ambitious, brave, and determined to lead," she said.
Finally, Bagniya pointed out: "Winning at the SiGMA Central Europe Awards proves that when creativity meets clarity and conviction, it resonates and delivers real results."
This summer, SOFTSWISS celebrated its 16th anniversary. At the time, the company acknowledged that in the last five years, it has secured more than 70 business and industry awards.
The campaign outperformed SOFTSWISS' expectations
It was back in January at ICE Barcelona 2025 when SOFTSWISS announced the launch of its marketing campaign.
The marketing initiative saw the company introduce the image of a shark, symbolizing precision, strength, the ability to move forward and stay ahead of competitors.
Encouraging its partners to "dive in," the campaign reaffirmed SOFTSWISS' role as a technology leader in the online gambling vertical.
Within the digital vertical, the engaging marketing campaign recorded solid results, boosting the company's visibility via various channels, including Instagram, LinkedIn and Google Ads.
According to SOFTSWISS, the campaign outperformed the pre-set expectations for reach and impressions, while collecting invaluable feedback for its flawless execution and creativity.
Earlier this week, SOFTSWISS released its 2026 iGaming Trends Report, highlighting some of the most important developments and trends from the gambling industry.
