The fastest-growing sports company in the United States, Underdog, reaffirms its commitment to responsible gambling.
On Wednesday, the company confirmed it had joined forces with the world's leading sports technology company, Sportradar Group AG.
Underdog taps into Sportradar's Bettor Sense
Per the latest alliance, Underdog will benefit from Sportradar's AI-powered responsible gaming (RG) solution, Bettor Sense.
Becoming the first US-based operator to gain access to the leading AI-powered responsible gambling solution, Underdog remains true to its commitment to delivering a responsible gaming environment to its growing player base.
Sportradar announced the launch of its advanced RG solution in July this year.
Upon launching the innovative solution, the company acknowledged that it is meant to boost responsible gambling efforts.
Bettor Sense, powered by AI technology and behavioral research, enables gambling operators to take a proactive approach and detect early signs for at-risk or problem gambling.
The technology helps with player protection by offering personalized interventions, while operators also benefit from efficient monitoring thanks to continuous learning.
Analysis of player profiles enables identifying and addressing risks.
In May, Sportradar released its Q1 financial results, reporting revenue growth and acknowledging the completion of strategic objectives.
The innovative RG solution will help identify at-risk and problem gambling behavior
Jim Brown, Sportradar's Head of Integrity Services and Athlete Wellbeing, spoke about the importance of the new alliance with Underdog, Casino Guru News learned from a press release.
"We applaud Underdog for taking this meaningful step to not only safeguard, but also to provide resources to players who exhibit potential problem gaming behavior," he said.
Moreover, Brown pointed out: "Sportradar’s expertise and innovative solutions are designed to not only address the needs of our clients but also support a secure and sustainable industry."
Adam Warrington, Underdog's VP of Responsible Gambling, was equally excited.
He explained that the company is thrilled to integrate Sportradar's AI-powered responsible gambling solution, adding that it enhances player protection across all entry types.
"The integration of this leading player protection technology to detect problem play and provide clear resources to those who need it, now including treatment services from the clinicians at Birches Health, is a critical step forward for our players," Warrington said in conclusion.
Earlier this year, the Brazilian Ministry of Sports announced it had selected Sportradar to uphold the integrity of the gaming sector.
