Bet365 and Yggdrasil continue to work together on securing stronger positions in the European iGaming market. The partnership sees Yggdrasil deliver its award-winning content and portfolio to one of the leading regional brands, with bet365 establishing a strong presence in the Italian iGaming market.
Yggdrasil scores a new big win for its products in Italy
To drive further differentiation, Yggdrasil will assist bet365 by providing the leading operator with its innovative Game Engagement Mechanics (GEMs) and award-winning and player-favorite games.
Among the notable releases featured in the partnership are the Valley of the Gods and Vikings series, with more content provided by both the supplier’s in-house team, as well as the YGG Masters studios.
Yggdrasil Commercial Director Jose Kadala has welcomed the opportunity to collaborate closely with bet365 and bring the studio’s unique brand of gaming entertainment locally. Kadala commented:
"We’re thrilled to bring our award-winning slots and advanced mechanics to bet365 and boost its offering in Italy. Our commitment to rich graphics and immersive gameplay makes us a perfect partner for a market leader like bet365."
He further noted that Italy was a key market for the company, and one that Yggdrasil was interested in elevating and growing its presence into.
Bet365 continues to boost its portfolio with leading suppliers
Bet365, which has also been securing forward positions in the Italian iGaming market, was also receptive and happy with the partnership, seeing it as an opportunity to further enrich its portfolio and drive strong differentiation.
"Yggdrasil’s dynamic content library delivers the engaging titles our players demand. We’re excited to introduce these games and see how they elevate our casino experience," a company spokesperson said, commenting on the most recent partnership.
Just recently, Yggdrasil also signed a partnership with Everbet in Bulgaria, once again consolidating its Eastern European footprint in the process.
Image credit: Yggdrasil
