Yggdrasil has expanded its presence in Serbia through a partnership with MerkurXtip, Merkur’s eponymous gaming and betting brand.
As a result, Yggdrasil has now delivered an extensive part of its in-house and third-party portfolio through the YGG Masters program in the case of the latter.
Yggdrasil brings in-house and third-party slots to Merkur
The integration was done with the help of Bragg Gaming, and MerkurXtip players can now enjoy established blockbusters as well as fresh releases such as MexoMax 2 and Bob Marlin Goes Splashing.
The launch is an important step for both companies as they seek to rapidly differentiate their offer and consolidate their presence in the key market.
Merkur Head of Online Casino, Nenad Aleksić, welcomed the partnership and hailed Yggdrasil as a supplier that was known for building high-quality content and delivering tailored experiences.
"With a creative approach to game creation and the broad portfolio via the YGG Masters program, their games are a perfect addition to our already strong slot stable," he added.
Yggdrasil’s own Chief Commercial Officer, Jose Kadala, was similarly pleased with the opportunity to see the deal through and commented that he was excited to once again see the supplier expand its presence in Serbia.
Serbian market beckons as global interests increase
He lauded Merkur as a major partner and one worth pursuing a partnership with in the important Eastern European market, adding:
"Serbia represents an important growth market for us, and this deal demonstrates our commitment to providing operators with exceptional player experiences across regulated regions."
This latest expansion comes after several similar launches in Brazil over the past weeks for the supplier, with Yggdrasil pursuing growth with several prominent iGaming brands, including KingPanda, Casa de Apostas, and BetEspecial.
Image credit: Yggdrasil
