Earlier this month, BC.GAME, the global iGaming company, expanded its African presence after obtaining dual licenses in Kenya.
On the heels of that major announcement, the company signed a new sponsorship agreement with the Nigerian professional football club, Kwara United FC.
BC.GAME increases brand visibility thanks to the new alliance
Under the terms of the new collaboration BC.GAME was designated as the football club's Main Sponsor.
The new sponsorship agreement covers the 2025/26 Nigeria Premier Football League (NPFL) season, the country's top-flight football division.
Kwara United FC was promoted from the Nigeria National League to the NPFL back in 2017.
Thanks to the new alliance, BC.GAME's logo will appear on the football club's home and away kits.
Moreover, the company will benefit from in-person marketing opportunities, considering that its logo will appear across Kwara United FC's stadium, the Kwara State Stadium.
Moreover, BC.GAME's logo will be seen via the football club's social media platforms for the duration of the 2025/26 season.
While the duo joined forces for an initial period of one year, an extension can be completed, contingent on further discussion.
The global iGaming company continues to grow
Kwara United FC was founded nearly three decades ago, in 1997.
The team has a growing fan base across Nigeria and across the globe and thanks to the new alliance, can reach new football fans.
At the same time, the collaboration marks an important achievement for BC.GAME as it bolsters its footprint in the African region and the industry as a whole.
Appearing on the team's shirts, the leading iGaming company is expected to reach bettors and football fans alike.
In April, BC.GAME announced an agreement with the NFL legend, Antonio Brown.
Joining forces with the legendary NFL player, the company designated him Global Brand Ambassador.
More recently, in May, BC.GAME introduced its new slogan, "Stay Untamed," and at the same time redesigned its logo.
