The leading online gambling company, offering casino, poker, sports betting and bingo, among other games, Betsson, signed an important agreement.
Earlier this week, the company announced it joined forces with Mykonos Basketball Club, a Greek professional basketball club.
Mykonos BC to compete as Mykonos Betsson BC during the upcoming season
Under the terms of the freshly minted alliance, Betsson assumed the role of naming sponsor of the team.
As a result, in the upcoming season, Mykonos BC will compete as Mykonos Betsson BC.
The strategic alliance comes during an important moment for the basketball club, considering it will compete in Greece's top-flight basketball league.
Equally as important, the alliance represents a major achievement for Betsson.
The new collaboration reaffirms the leading gaming and betting company's dedication to investing in communities and sports in markets where it operates.
Ultimately, such initiatives reaffirm Betsson's commitment to creating value in sports and communities.
The debut of Mykonos BC in the top tier of Greek basketball is a testament to its dedication and relentless efforts.
Not unexpectedly, Betsson's sponsorship is expected to play a key role in the team's future growth, while helping promote the brand even further.
In July, Betsson released its Q2 financial results, reporting 12% revenue growth to €303.7m.
The new sponsorship is built on shared values between Betsson and Mykonos BC
Alexandros Angeletakis, Mykonos BC's President, shared his excitement about the latest alliance, Casino Guru News learned from a press release.
"Partnering with a leading international company like Betsson, gives us strength and confidence to face future challenges with optimism," he revealed.
Angeletakis highlighted that Betsson and the famous basketball club share a vision of "high performance, professionalism and responsibility."
Finally, the executive pointed out: "Beyond the sports itself, we aim to strengthen our collaboration through initiatives that actively engage the local community and deliver tangible results."
Thanos Marinos, Betsson's Managing Director in Greece, added: "For us at Betsson, the partnership with Mykonos BC goes beyond a sponsorship agreement. It is a relationship built on shared values, respect, and mutual ambition."
He spoke about the company's rich heritage in gaming and entertainment, spanning more than six decades, highlighting that the new collaboration with Mykonos BC is an excellent agreement that holds significant long-term potential.
Finally, Marinos said: "We are proud to support the team as it enters the top division and to contribute to initiatives that will create a lasting positive impact in the community."
