The fast-growing mobile betting and interactive gaming company, VIP Play, Inc., strengthened its senior-level team with a strategic new appointment.
The company has announced it hired Robert Rippee, Ph.D., for the role of Interim Chief Marketing Officer (CMO).
The company expects strong growth via innovation
VIP Play's strategic decision to hire such as a seasoned expert with decades of experience comes during a busy period for the company.
Anticipating acceleration of its growth and innovation, the company will benefit from Rippee's unique skillset and advice.
Ultimately, the new Interim CMO is expected to play a major role in advancing the company's growth strategy and ensuring the success of its collaboration with UNLV's Black Fire Innovation hub.
After a decade of leadership at UNLV's Black Fire Innovation as Executive Director, Dr. Rippee retired only recently.
However, his deep knowledge and experience in the field, combined with existing collaboration between UNLV and VIP Play is expected to deliver new opportunities and breakthrough innovation.
Les Ottolenghi, VIP Play's CEO, shares his excitement about the latest senior-level appointment, Casino Guru News learned from a press release.
"Dr. Rippee's proven ability to bridge cutting-edge academic research, innovation ecosystems, and gaming industry leadership makes him a powerful addition to VIP Play," he said.
Finally, Ottolenghi pointed out: "His appointment signals to the market that VIP Play is not only competing—but leading—at the intersection of technology, gaming, and fan engagement. We expect this partnership with Black Fire to translate into meaningful shareholder value and accelerated growth."
This summer, VIP Play strengthened its C-suite with the appointment of the former Caesars Entertainment exec, Scott McBride.
Joining the company, he assumed the dual role of Chief Design Officer and Senior Vice President of Design Innovation.
The new interim CMO speaks about the company's forward-looking strategy
Collaborating with UNLV, as well as other universities, VIP Play gains access to unique growth and innovation opportunities.
Notably, the company can tap into and develop interactive gaming products and ideas, significantly decreasing the time required for marketing.
Moreover, VIP Play can fuel innovation by leveraging university student talent.
Dr. Rippee recognized that joining the company marks a tremendous opportunity that can fuel the growth of innovative and customer-centric platforms, catering to the global betting and gaming vertical.
"Using the model developed at UNLV's Black Fire Innovation, we will accelerate product development and deliver experiences that increase engagement, loyalty, and long-term revenue growth," he added.
Last but not least, Rippee pointed out: "This is exactly the kind of forward-looking strategy investors should be excited about."
In mid-July, VIP Play appointed John Dermody to the key role of Chief Transformation and Revenue Officer.
