The provider of innovative sportsbook content and solutions, BETBY, continues to expand its portfolio of partners.
On Thursday this week, the company confirmed it signed a new partnership with the leading operator, managing several dozen online platforms, Broadway Platform.
BETBY continues to expand in Asia
Teaming up with BETBY, Broadway Platform will benefit from its leading sportsbook, AI-driven sportsbook tools and proprietary esports feed.
The alliance complements the former's growth, while at the same time marking an important milestone for Broadway Platform.
Focusing on expanding in Asian-facing markets, Broadway Platform gains access to a scalable and innovative product that strengthens its offering, allowing it to easily grow its footprint and deliver localized solutions in line with the established regulations.
Giorgi Tsutskiridze, Broadway Platform's Chief Commercial Officer, spoke with excitement about the latest alliance, Casino Guru News learned from a press release.
"Working with BETBY marks an important step for us as we extend our global footprint," he said.
Finally, Tsutskiridze pointed out: "Their technology, depth of content, and AI-driven tools provide us with the flexibility and scale needed to deliver a world-class betting experience. We are confident this collaboration will unlock significant opportunities for growth."
Stefanos Karakidis, BETBY's Business Development Director, was equally optimistic and said that the company is thrilled to team up with such an outstanding B2C and B2B provider like Broadway Platform.
"By integrating our sportsbook, Betby.Games, and AI Labs, Broadway is set to enhance its offering and deliver a cutting-edge experience to its customers," Karakidis added.
Last but not least, the executive predicted that the alliance would positively impact the two companies.
Late last month, BETBY signed another Asian-facing agreement by teaming up with Satoshi Gaming Group.
Broadway Platform will leverage leading BETBY solutions and tools
Under the terms of the latest agreement, Broadway Platform gains access to BETBY's comprehensive sportsbook.
The innovative solution offers more than half a million events monthly, an excess of 8,000 betting markets and covers more than 125 sports and 50+ esports disciplines.
Besides the sportsbook solution, Broadway Platform will benefit from BETBY's AI-driven sportsbook tools, AI Labs.
The revolutionary tools deliver personalization options, operational efficiency and real-time insights, empowering operators.
Equally as important, BETBY agreed to grant Broadway Platform access to its proprietary esports feed.
The leading solution covers more than 400,000 live matches every month from 25 sports simulations, offering 100% video coverage.
