Diego Lopes da Silva has become the latest UFC fighter to have joined Aviator, a game with more than 60m monthly players and 400,000 bets perminute, as its brand ambassador.
This partnership is not a random chance either, as SPRIBE, Aviator’s parent company, is already a partner with the Ultimate Fighting Championship, and its brand is visible in the octagon and during live events.
Silva becomes the newest face of the Aviator crash game
Silva will be joining Aviator in numerous marketing campaigns and activations, helping bolster its global fanbase, with a particular focus on his native Brazil, and leveraging his own image and likeness in the process to make more people aware of the Aviator brand.
He is not the only UFC personality to have minted a partnership with Aviator, however, as many other fellow fighters are actually representing the game already, among which are Merab Dvalishvili, Alex Pereira, Johnny Walker, Arman Tsarukyan, and many others.
Commenting on the opportunity to join Aviator as an ambassador, Silva did not hesitate to share his own impressions of the game: "Aviator is one of the most thrilling games I have ever experienced, and that’s why I am proud to become an Aviator ambassador."
Timing is everything, argues the UFC champion
"Timing is everything," Silva added, teasing fans to bid their time carefully and cash out at "the right moment." Of course, it’s worth noting here that Aviator is a game that boils down purely to chance, and there is no way of knowing when the game’s crash event would occur.
SPRIBE CCO Giorgi Tsutskiridze has similarly welcomed the news and said that adding Silva constituted a significant milestone for the company, with his local and global pull clearly established.
"To be able to partner with such a high-profile fighter is a major advantage for us as we continue to drive awareness of Aviator among players in Brazil and beyond," Tsutskiridze said.
Image credit: Unsplash.com
