With limited mobile sports betting licenses to go, the popular bookmaker has been able to snag one at an important time, and owing to a partnership with a local land-based behemoth.
Fanatics has secured an entry into the sports betting market in Missouri, the latest state to become a regulated jurisdiction in the United States, insofar as placing bets on sports teams is concerned, marking the 24th state in which the company will be present.
The Show-Me State becomes the latest sports betting home for Fanatics
With the state set to launch on December 1, 2025, and the two untethered licenses won by DraftKings and, surprisingly, Circa Sports, other applicants have had to seek a land-based partner to push ahead in the Show-Me State.
With six licenses now handed out, there is still room for other applicants. Missouri will support 14 online gambling brands, which have to be tethered to a brick-and-mortar venue; nevertheless, the sole exception is the two untethered licenses.
While all companies are focusing on their digital offers, they are also running land-based operations, with Fanatics choosing to go for two physical sportsbooks at the Ameristar casinos in St.Charles and Kansas City.
Other companies entering the market include Bet365 and BetMGM, as well as FanDuel, with all major brands vying for the chance to secure forward positions in the state. Fanatics has made sure to offer mobile sports betting to differentiate its product range locally.
The December 1, 2025, launch date is still a moving target and may change, based on regulatory requirements and needs.
