During SBC Summit 2025, iGP CEO Jovana Popovic Canaki and Chief Marketing Officer Michael Baker-Mosley sat down to discuss the company’s recent string of successes in the context of the rapid and dynamic changes the industry is experiencing, spurred by both technological and consumer trends.
Canaki spoke about the launch of iGP’s newest product, iGaming Lottery, which was launched earlier in September 2025, sharing her excitement to be bringing this product to the company’s clients, and characterizing the rollout as a huge milestone for the firm under its new identity.
"The decision was made quite some time ago […] to enlarge our portfolio of products, which is already not small. We have a platform with a turnkey solution, supporting FIAT and crypto, our aggregator over the past two years, and more."
The introduction of iGaming Lottery, Canaki explained, was indicative of the company’s desire to continue expanding that product portfolio and move forward in the lottery segment. Yet, iGP has focused on using SBC Summit 2025 to also send a message to potential partners, and specifically that iGP is not a company that is only a platform provider.
"Clients pick our full suite of products, or pick whichever they want, and go on the market they want, and basically – be successful," Canaki explained. Baker-Mosley joined his colleague and reiterated her position – that the launch of iGP Lottery was an important milestone, as historically, the company has been a provider of iGaming platforms.
He mentioned the recent rebrand, which took place over 18 months ago, was meant to highlight the evolving nature of the business - specifically to become one of the leading B2B suppliers for the industry.
"These past 18 months have been us taking another step for offering operators another choice, a better choice," Baker-Mosley remarked. Commenting on what motivated the company to launch iGaming Lottery, Canaki explained that it was the result of an internal conversation and a focus on what the company could provide to its partner businesses and the end-user in terms of new products and services.
This was a slight change in the way iGP normally does things, Canaki explained, as usually, the company would consult its partners first.
However, Canaki and iGP felt confident that going for a lottery product right away was the correct decision, citing the product’s popularity, the benefits it brings to operators in terms of acquisition value, and the fact that it is one of the best-known gaming and gambling products worldwide, with players remaining engaged from the age of 18 well into their late years.
There is operator value in launching a lottery product, Canaki continued, as it allows operators to offer it as a main vertical or cross-sell it as part of their larger portfolio. Canaki similarly noted that the lottery is a good way to reactivate dormant users, and a much more sustainable one in terms of costs compared to other solutions on the market.
"It is not as utilized in the market as its potential suggests," she remarked. Then, Baker-Mosley answered a question about why iGP went through with their rebranding, explaining that the new name was meant to reflect the wider area of services and products that the company was providing.
Canaki also added that the expansion with iGaming Lottery has now empowered the company to cater to a much larger audience as well. "We can help national lotteries that want to go online or any operator who wants to introduce scratch card products, which are very popular, but also run a lottery as a secondary vertical," she added.
Canaki also noted that iGaming Platform was built to provide feeds from 70+ national lotteries, and is growing, whether this is the Powerball or Euromillions, creating unique opportunities for players to feel part of the action and watch the draws as they happen.
Baker-Mosley added that operators also benefit as they integrate jackpot draws from other geographies, boosting their offers in the process.
