The leading international producer and operator of gaming technologies, NOVOMATIC, announced an important agreement.
The company confirmed it joined forces with the Singapore-based Harvest Gaming in a move that is expected to boost the former's global footprint, allowing its games to reach new players in markets across Asia.
NOVOMATIC to grow in key Asian markets thanks to the new deal
Recognized as a strategic distribution partnership, the collaboration represents an important aspect of NOVOMATIC's growth strategy in the region.
Reaffirming its dedication to expanding, the newly announced agreement is expected to significantly grow the company's presence on an international level.
Per the agreement, Harvest Gaming will propel the reach of NOVOMATIC's portfolio in important markets, including Singapore, Vietnam and Malaysia.
Leveraging its extensive experience, the former is expected to boost the reach of the latter.
Ultimately, NOVOMATIC's games and content are expected to easily fit different markets thanks to customization options that cater to the preferences of players and local operators.
Alfred Hwee, Harvest Gaming's General Manager, shared his excitement about the new agreement with NOVOMATIC, Casino Guru News learned from a press release.
"We are proud to be appointed as NOVOMATIC’s distributor for this important region. NOVOMATIC is globally recognized for its innovation, quality, and reliability – values that perfectly reflect our own business philosophy," Hwee explained.
Finally, the executive pointed out: "We look forward to working closely with the NOVOMATIC team to support our customers and drive mutual growth in Southeast Asia."
Michael Barsin, NOVOMATIC's Sales Manager, was equally excited, adding that the company is thrilled to strengthen its footprint in Southeast Asia via the deal with Harvest Gaming.
"Their deep understanding of the regional markets and dedication to supporting our customers make them excellent representatives of the NOVOMATIC brand," he added.
Finally, Barsin pointed out: "This partnership will allow us to serve operators in Singapore, Malaysia, and Vietnam better with our tailored, high-performance gaming solutions."
The leading gaming technology and content supplier continues to grow
Undoubtedly, the collaboration complements NOVOMATIC's global growth, enhancing its distribution network and ability to reach new players.
At the same time, the company anticipates growing in one of the most dynamic regions for the gambling industry, thanks to the agreement with Harvest Gaming.
Earlier this month, NOVOMATIC secured a UAE license, becoming the latest supplier to receive one of the coveted licenses in the jurisdiction.
As a supplier for the gambling industry, the company was awarded a Tier 1 supplier license by the General Commercial Gaming Regulatory Authority. Ultimately, this license will enable the company to grow its presence in the region and represents an important milestone.
