Fast-expanding supplier of online casino content, Octoplay, has further strengthened its position in the North American market and launched with Hard Rock Bet Casino in New Jersey. This marks an important step forward for both companies, as they seek to push forward in the important jurisdiction and bring more valuable content and products to their players.
Octoplay debuts games with Hard Rock Bet Casino in New Jersey
Commenting on this seminal achievement, Octoplay CEO Carl Ejlertsson said that this constituted an important moment for his company in its journey in the US iGaming market.
"Hard Rock Bet's rapid growth trajectory and strong brand presence make it the right partner for our next phase in New Jersey. We're excited to build a long-term partnership together as we continue expanding our US operator network."
Hard Rock Bet VP of Casino, Rich Criado, was similarly excited to see the content deal come through. Under the terms of the partnership, Octoplay’s all-time player-favorite games will be arriving locally on the platform, including 777 Hot Reels, Eggsponential, and other notable releases.
"Adding Octoplay’s popular titles to our top-rated app underscores our commitment to quality and entertainment, and we’re excited for our players to enjoy these fresh, new offerings," Criado said in welcoming the opportunity to bolster the platform’s content reach and game variety.
Both companies have pursued content deals over the past months
Octoplay previously worked with Rush Street Interactive to strengthen its content footprint in New Jersey just last month. The company also pursued a content alliance with Evoke, launching with the group’s brands in both Denmark and the United Kingdom, and more markets to be covered under the partnership.
For its part, Hard Rock Bet Casino has not lingered at all. The company has signed several prominent partnerships with content suppliers, including RubyPlay in July and Red Rake Gaming in May.
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