Only days after Caesars Entertainment announced a bespoke content partnership with Play’n GO and the launch of a dedicated game for Caesars Online Casino, the operator is back with a new similar partnership with Bragg Gaming Group.
The pair has signed a collaboration to strengthen their respective footprint, with Bragg Gaming Group and Caesars present in five regulated iGaming states in the United States, to wit, New Jersey, Pennsylvania, Michigan, Connecticut, and Delaware, and it further establishes both companies in the highly competitive market.
Bragg Gaming Group and Caesars double down on iGaming vertical
Bragg is focusing on both third-party as well as original and exclusive content for Caesars Entertainment. The operator will be able to access games from the Powered by Bragg partners, which include established studios across the industry, including King Show Games, Bluberi, Sega Sammy Creation, and others.
Bragg is also bringing its own brand of games developed by established market leaders as Atomic Slot Lab, Indigo Magic, and Wild Streak Gaming. Bragg Gaming Chief Commercial Officer Neill Whyte has welcomed the chance to collaborate on this new content partnership and strengthen the company’s reach in local markets.
"Launching our exclusive games in West Virginia with a leading operator like Caesars Entertainment is a fantastic achievement for Bragg," Whyte explained.
Ricardo Cornejo Rivas, VP of Online Gaming at Caesars Digital, was similarly pleased with the partnership and its impact. In a statement, he had this to say:
"Players on our online casino platforms in West Virginia can now enjoy fan-favorite titles through this expanded partnership with Bragg Gaming Group. The addition of Bragg's exclusive and branded games bolsters our iGaming offerings and provides our customers with an elevated online casino experience."
Besides Play’n GO and Bragg Gaming Group, Caesars’ digital arm has been looking to strengthen its content presence with other suppliers as well. Caesars also has a content partnership with Evoplay in the North American market, and last year, the company also teamed up with Evolution, a provider of live casino games.
Image credit: Unsplash.com
