Ahead of the launch of sports betting in Missouri, one leading sports company signed a market access agreement.
That is the case for Underdog, the fastest-growing sports company in the United States, which recently joined forces with the famous American professional baseball team based in Kansas City, Missouri, the Kansas City Royals.
Underdog secures Missouri sports betting market access
As noted, the newly signed agreement grants Underdog market access to Missouri's sports betting sector.
Currently, the company's betting license in the state is under review by the state's gambling regulator, the Missouri Gaming Commission.
Besides market access, the agreement includes philanthropic efforts and marketing campaigns.
The new multi-year partnership marks an important step for Underdog, enabling the company to expand its presence.
While Missouri is yet to launch its betting market on December 1, 2025, Underdog is joining a roster of leading betting and gaming companies such as FanDuel, DraftKings and Fanatics, among others, which have already secured market access to the state.
Currently, sports fans in Missouri can download Underdog's official app and start playing fantasy sports.
The deal is expected to deliver engaging experiences for sports fans across the state
Brooks Sherman, the Kansas City Royals' President of Business Operations, spoke with excitement about the latest alliance, Casino Guru News learned from a press release.
"The Royals look forward to continuing and enhancing our partnership with Underdog, which is our longest-standing relationship in sports gaming," he said.
Moreover, Sherman said: "We've partnered with them on some of our most engaging fan programs, like Bark at the Park and the Underdog Hot Dog Derby, and we look forward to working with Underdog to provide Royals fans throughout Missouri the opportunity to have even more fun while watching sports."
Stacie Stern, Underdog's Senior Vice President of Government Affairs and Partnerships, shared the excitement of the Royals' President of Business Operations.
"The Royals have forged a deep and authentic connection with baseball fans throughout the Kansas City region, in Missouri and beyond," she said.
Stern acknowledged that Underdog develops its products in a way to make sports fun and create a genuine connection to sports fans.
Finally, the executive said: "We are going to work with the Royals to bring the best sports betting experience possible to fans in Missouri, while we continue to drive innovation in sports gaming and expand our product offerings in new states."
